National Coffee Day

When simply wishing people a Happy National Coffee Day doesn’t exactly fit with the aspirations and intent you’re working to integrate into expectations around a brand.

When recognizing obscure, odd, and surprising “National Days” and celebrations has become a tactic for social engagement and part of your online brand persona.

When placing your blue to-go cup into black and white images, often without a caption or explanation, has somewhat inexplicably become a very popular part of your social media content.

What to do?

Well, you could create what becomes the most popular meme the company has ever posted, receiving 100 times more¬†attention than any other thing you’ve ever posted.

I mean, if you wanted to, you could.