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Q&A: Starcom's Amy Kean on her book The Little Girl Who Gave Zero Fucks | The Drum
Amy Kean, the author of bestselling illustrated book The Little Girl Who Gave Zero Fucks, discusses a difficult period she went through, how writing this book was like therapy and using her career in advertising to gauge her audience. Plus a thought on swearwords…. Where do you live and with whom? Alongside your book-writing, you have a day job. What do you do? I work in advertising, for my sins.
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Having released her debut book, The Little Girl Who Gave Zero Fucks , The Drum talks to Amy Kean, head of strategic innovation for Starcom Global Clients about some of the behind scenes in how the book came to be, and the lessons she had learned from her own career to realise its publication. I wrote the book at boiling point whilst living and working in Singapore and it was less an idea, more a really crap epiphany. After 15 years in the industry I suddenly found it funny how — for a creative industry - everyone tries to act the same. Look the same.
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