Globally, Bing is still the second biggest search engine after Google and it also still powers the third biggest, Yahoo!. With its clean white background, blue links, and green URLs, it sure looks familiar although it also features a few things that sets it apart. It also boasts some prominent — and handy — filters for results by date, language, and region. Though its dominance can be seen to fluctuate — thanks to fierce competition from other domestic rivals such as Shenma and Haosou. Like Bing, you have to look closely at Baidu to see many differences between it and Google other than it being in Mandarin. It is similar aesthetically, has a reliance on ads, and is also making moves to incorporate more rich features in the SERPs.
China’s Largest Search Engine Baidu Launches English Site For Developers
Top Search engines in ASIA
There are now only four major search engines used by Japanese that make a serious effort to crawl and index the Japanese web. They are as follows:. So in practice the main thing you really have to worry about is optimizing your Japanese websites for Google. Using some Nielsen NetRatings data from early and making some reasonable assumptions and extrapolations, I came up with the data in the graph above. Google controls five out of six Japanese search sessions, Microsoft, one out of six. Although my main focus as a webmaster is maintaining English language websites directed at the U. This site started out as a place on the internet to park what was becoming a large OmniOutliner file of "memos to self" about how to improve the search engine rankings of these two websites.
Google China is a subsidiary of Google. Once a popular search engine, most services offered by Google China were blocked by the Great Firewall in the People's Republic of China. By November its search market share had declined to 1. On 10 September , Google.
What makes it this market even more enticing is the number of Chinese Internet users is growing at a rate that far surpasses that of most countries, which speaks to the business growth potential in the marketplace. In fact, most marketers have no idea where to start. As a digital marketing agency providing international services, we often suggest our clients start with the search engine. The goal of this article is to give B2B marketers an idea of why search engine marketing is important in China and why Chinese search engines are different from Google or Bing, or other Western search engines. First, let me offer a few statistics to illustrate the breadth and depth of the online marketplace in China.