- Created and maintained a comprehensive “Marketing Bible” that successfully communicated branding touchstones to all employees while providing clear vision and strategy guidance for all promotional activities, product development, sales focus, and resource allocations.
- Provided highly engaged oversight of marketing strategies and tactics at all levels within the company. Provided mentoring on promotional project developed outside the marketing department.
- Effectively partnered with operations on development of internal communications, including HR and recruiting content, customer service talking points, and customer training material.
- Works closely with green coffee buyer on internal communications, marketing and communications related to new and seasonal coffees. Aligns buyers tasting notes with packaging protocols.
- Advices and partners with operations on industry trends, product development, consumer and market trends and acts as merchandising consultant to retail.
- Responsible for maintaining brand discipline and overseeing adherence to brand architecture throughout the company.
- Oversees all social media activities for the company, primary content and campaign creator for social media.
- Oversees production of all print and digital marketing material, primary content creator and final approval for all marketing and promotional material.
- Responsible for communicating planned marketing expenses clearly and regularly to COO and ensuring marketing costs adhere to direction from COO.
- Primary project manager for industry promotional events, provides oversight to project management for regional and local marketing events, direct and assist with all event planning.
- Responsible for recruiting and managing the hiring process for new sales and marketing staff and terminations.
- Preforms market, consumer, and industry research.
- Oversees public relations, primary content creator for public relations material, acts as company spokesperson.
- Oversees, provides guidance and direction for all community support and impact activities, including donations and all sponsorship arrangements.
- Manages the sales team, including lead distribution, tactical guidance, strategic direction, performance reports and pipeline maintenance.
- Responsible for ongoing development and refinement of sales and marketing metrics and reporting regularly to senior executive team.
- Consults with operations and ecommerce of content and tactics, oversees brand management on website and is primary content creator.
- Partners with creative director in development of all visual aspects of the company including packaging, products, signage, and all promotional content in all mediums.
- Manages the outreach team to ensure regional strategic marketing impacts and relationships and efficient use of resources.
- Partners with operations/customer service to ensure sales and outreach are available and effective as outside representatives for the customer service department.
- Establishes and maintains relationships with industry influencers and key strategic partners.
- Efficiently completes all administrative duties, including those related to managing sales and marketing employees, e.g. timecards, commission management, equipment approval.
Mike Ferguson Writer 